David Herrera
Graphic Designer @ JetBlue

TACA 
Airways


Brand Design
This rebrand reimagines TACA as a no-frills airline that celebrates the vibrant, laid-back energy of Central America. Inspired by the region’s beaches, markets, and tropical rhythm, the identity trades corporate polish for warmth, color, and personality. Bold hues, playful typography, and relaxed messaging come together to create an airline experience 
that feels local, joyful, and unmistakably alive—bringing 
the spirit of Central America to the skies.